Customer Relationship Management is fundamental to every business.. In order to be successful as a business, you must have a strong customer base, and by doing that you must keep customers happy. I for one know what its like working with customers and keeping them happy.. From my first job, when i worked in retail, it was a joy when you had a day when you did not have some whining customer... I then worked on a help desk which was very interesting..... Everyday, we had to learn to deal with different types of customers, and by keeping them happy is most important..
I now work for a large corporate organisation, and although i do not working with the customers directly, there is mega losses for my business if any of our large customers decide to walk... CRM is important to us, and the methods by which they handle these situations are effective....
In recent news, we can turn our attention to Qantas... and the following article..
http://www.smh.com.au/travel/travel-news/qantas-passengers-to-get-payouts-over-grounding-20111103-1mwik.html
Yes, OK, Qantas have an obvious method CRM.. Their passengers received payouts, and I noticed today while at the airport that all Qantas passengers where given free parking for the time of grounded flights... Well done Qantas, and thanks.... Although how many people now will go back to Qantas, i saw recently on a Facebook poll put together by one of my friends, was a question, it asked "Will you still now fly Qantas?"..
Out of the 36 votes, approx 80% of those said 'NO'....... Interesting...
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