What do you think are some of the key challenges facing marketers in the social media space? Are there any 'no go zones' or do you think social media is just another marketing channel that we should exploit in the same manner that broadcast media has been?
Some of the key challenges for marketers would be for starters, the consideration of their valued users losing respect for the businesses and social media tools for amplifying a companies audience and popularity.
When Facebook was first introduced, there were no businesses using it as a powerful method of large scale marketing.. It was a trendy new way to communicate with friends and family and that is what is came down to for a personal level. For businesses you cannot blame them for getting involved, and paying FB to advertise their business due guaranteed benefits..
I personally give Google+ the respect it deserves for not selling out like the Facebook and Youtube... Google+ is exactly what i want and need.. Using Google as a complete tool i can organise my emails, i have my calendar, Google+ allows me to keep in contact with the people i actually care about, and i am not bombarded with advertising garbage everyday. On example which i want to share is the Vevo/Youtube deal... read the following article:
AND
When artists videos started popping under Vevo i couldn't believe it, in concept i love the idea of Vevo, but in action i cant stand it.... It is an extremely well developed marketing ploy that, when you want to watch a video you MUST watch an advertisement for the first Vevo video you watch.... Any consecutive Vevo video after that no ad will be shown.. Although if you watch a video that is no by Vivo and then go back to one, you must watch ANOTHER advertisement.. and might i add some of these advertisements can go for over a minute...
ANNOYING!!!
When it comes down to the nitty gritty, i think these social media sites really need to thinking about the USERS more so than their peers and furture business prospects. I believe these sites can be successful from support from their users, without the involvement of these large marketing ploys....
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