Groundwell by Li and Bernoff is a good book and guide for many emerging businesses that want (and should) make use of the internet and social media for a marketing tool.
I believe many businesses who have established their online presence over the past few years would have benefited greatly from this book. A companies online presence can be representative via simple measures of Facebook or twitter accounts, reaching a extremely vast audience worldwide for many businesses is one achievement they would like to make..
One example of social media being used by a company can be seen on the following link.
http://www.facebook.com/groups/113528472021797/
Impurity Bike co was set up in 2009, one of its co founders being a friend from senior school.
They wanted to design a company that would provide their friends and supporters with parts and equipment for BMX without being too mainstream, and veering away from the commercialized track that many manufacturers had taken in the past, still by offering the best prices and made products..
Facebook has been a successful tool in building their fan base and now they have recruited many riders for sponsorship, have set up re sellers and have a number of retailers around the world selling their merchandise.
Its hard to believe that within only 2 years, these guys have come so far through the supports for Facebook friends and word of mouth.
I find it hard to believe that these guys read through Groundswell, but like many new and existing companies, they understood that Social Media and one powerful tool.
I believe many businesses who have established their online presence over the past few years would have benefited greatly from this book. A companies online presence can be representative via simple measures of Facebook or twitter accounts, reaching a extremely vast audience worldwide for many businesses is one achievement they would like to make..
One example of social media being used by a company can be seen on the following link.
http://www.facebook.com/groups/113528472021797/
Impurity Bike co was set up in 2009, one of its co founders being a friend from senior school.
They wanted to design a company that would provide their friends and supporters with parts and equipment for BMX without being too mainstream, and veering away from the commercialized track that many manufacturers had taken in the past, still by offering the best prices and made products..
Facebook has been a successful tool in building their fan base and now they have recruited many riders for sponsorship, have set up re sellers and have a number of retailers around the world selling their merchandise.
Its hard to believe that within only 2 years, these guys have come so far through the supports for Facebook friends and word of mouth.
I find it hard to believe that these guys read through Groundswell, but like many new and existing companies, they understood that Social Media and one powerful tool.
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