This week we reflected on 'Key Platforms'.. It is important for many businesses who are using social media to identify a platform that should work best for them.. It is seen everyday sorts of advertising or forms of marketing when we browse the web, when you log into Facebook you will be greeted with a number of advertisements...
http://www.facebook.com/ads/adboard/?type=normal
Although these are very basic uses of SM to broadcast awareness of their business there are other forms that should be recognized.. Some of which are quite intuitive...
For example, the above video shows David Beckham very casually kicking 3 consecutive soccer balls in rubbish bins over 70m away( And as you can see Beckham is holding a can of diet Pepsi).... David Beckham is an incredible sportsman, and for this many people are undecided whether this video is real or not.. I personally believe it is fake, i have showed many friends some who agree with me, others who are unsure... But for someone to kick 3 consecutive shots like that is out of this world.. I believe that 1 bin or even 2 in a row he could manage, but even still if he was to get 1 ball into 1 bin out of every 100 balls he tried to kick, then 2 out of 2 would of taken all day, and 3 out or 3 is phenomenal..
Nevertheless, this is one approach by Pepsi to use social media marketing as a way to gain attention.. Since April this year, over 4millions people have viewed this video (uploaded by Pepsi)... Because this video causes discussion Pepsi has done a very good job at delivering their product.
I also managed to reach the Diet Pepsi facebook page (linked from the video), and i have seen some Fan photos, questions to their fans, and daily prizes to give out, all other ways of using SM as a tool for marketing...
http://www.facebook.com/dietpepsi?sk=wall
No comments:
Post a Comment